stephen's blog

How to promote your B2B website in China

The Internet world in China is different from the rest of the world. When a B2B company wants to promote its business in China, they need to choose the right channels.

How to build a B2B website marketing funnel

We mentioned that a website is not only for display but also for selling on the previous article. For a B2B company website, the goal of selling on a website is to get sales leads. With this goal in mind, when we plan the website structure, we should implement a marketing funnel on the whole website structure.

别忘了在建设B2B网站前做市场调研

当我们和客户谈论一个Drupal新的B2B网站时,他们通常会专注于设计和功能。但是在决定设计和功能之前,我们通常会建议客户做一些调查。这会使得我们的客户在网站规划阶段就有一个正确的方向。

 

理解你的客户

一个好的B2B网站需要做好的14件事

我们帮助过很多B2B(business to business)客户设计与开发网站。大多数的网站都是基于Drupal开发的。那今天就让我们来总结一下什么是一个好的B2B公司网站。

 

明确网站的目标

在我们决定如何设计和建站之前,我们应该要明确建立这个网站的目的是什么,这是网站开发初期最需要明确的问题。一般来说,一个B2B网站包含有以下这些目标:

How to localize your Drupal website for Chinese market

If I have an English website running in the US, and I want to localize my website for the Chinese market. What should I do?  This is a real situation our clients ran into over the last few years. We have helped our clients to localize their website for Chinese market.  Below are a few tips we learned from our experience:

Don’t forget market research before building your website

When we talk with our clients about a new website, they usually focus on how they want to design their website and what features they would like to have. But before we decide on the design and features, we would recommend our clients do some research. It will lead the client in the right direction when we move into website planning phase.

14 things a better B2B Drupal website should have

We have helped many of our B2B (Business to Business) clients deign and develop websites. Most of the websites were built via Drupal. We summarize our learning about what a better B2B company website is.

7 tips to improve Baidu SEO for Drupal websites

Drupal is a powerful content management system. It is also a good CMS for SEO (Search Engine Optimization). Google is the biggest search engine in the world. But when it comes to China, Baidu is the biggest one.

How to integrate WeChat with Drupal website

When we work with our clients outside or inside China, we always discuss how to market their websites. The clients will ask us to name top 1 social media they should use. In the last two years, WeChat is always on our top 1 list. There are a lot of articles explaining what WeChat is. I won’t explain the details here. In a nutshell, WeChat is equal to Facebook + twitter + Instagram + WhatsApp.

Host your website outside China for Chinese market

We mentioned how to build a website for Chinese market in the previous article. We will emphasize the cloud service provider on this article.