PERFECT is a NASDAQ-listed leading global SaaS provider. It specializes in Artificial Intelligence (AI) and Augmented Reality (AR) solutions for the beauty and fashion industry.
Due to the global IT strategy, the website is centrally managed from its headquarters in Taiwan, adding complexity to Baidu SEO and PPC optimization efforts. To boost online visibility within Mainland China, PERFECT adopted a strategy involving Baidu SEO and Baidu PPC for online promotion.
Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
If you operate a Chinese-based business or sell to China, you now face a critical decision: Should I host my website in China? In China, website hosting is a frequently asked question that is often met with rumors, inaccuracies, and misrepresentations.
SMA Solar Technology AG is a German solar energy equipment supplier with offices in 18 countries. To improve their brand awareness and online lead generation in Mainland China and Taiwan, SMA decided to use Baidu and Google PPC to promote their websites.