We have helped many of our B2B (Business to Business) clients deign and develop websites. Most of the websites were built via Drupal. We summarize our learning about what a better B2B company website is.
Drupal is a powerful content management system. It is also a good CMS for SEO (Search Engine Optimization). Google is the biggest search engine in the world. But when it comes to China, Baidu is the biggest one.
When we work with our clients outside or inside China, we always discuss how to market their websites. The clients will ask us to name top 1 social media they should use. In the last two years, WeChat is always on our top 1 list. There are a lot of articles explaining what WeChat is. I won’t explain the details here. In a nutshell, WeChat is equal to Facebook + twitter + Instagram + WhatsApp.
As a Drupal-based web development agency and a remote team, we can not work without online tools. We found it is impossible to use only one tool to serve all purposes. So, We need to integrate several tools into our workflow. Each tool has its own purpose. The below are the online tools we are using:
This is the topic I haven’t written before. I think company culture is more about how you act, not how you speak. That’s why I didn't mention it in the past. It takes time to build a company culture, but it is so easy to destroy it.
Being a remote worker for more than two years, I have learned few things to make it work. If you can find out what your best way to work remotely is. Working remotely will be more productive than working in the office when it comes to creative work.
The China internet market is different from the rest of the world. When most of internet world uses Google, YouTube, and Twitter, the Chinese internet world has its own rules. Due to internet censorship, most mainstream web services might not work in China. When our non-Chinese clients want to build up a website in China, the first thing we will do is to switch their mindset from mainstream world to the unique Chinese world.
For a B2B company, WeChat should be a channel for promoting their business and engaging with their clients or prospects. Before you promote your business using WeChat, you should have a WeChat marketing strategy as a roadmap.
WeChat is the most popular mobile app in China. Unlike any other IM app, WeChat is an app which can do a lot of things. If you want to communicate with your clients in China, the best communication tool is WeChat.
We mentioned that a website is not only for display but also for selling on the previous article. For a B2B company website, the goal of selling on a website is to get sales leads. With this goal in mind, when we plan the website structure, we should implement a marketing funnel on the whole website structure.
If I have an English website running in the US, and I want to localize my website for the Chinese market. What should I do? This is a real situation our clients ran into over the last few years. We have helped our clients to localize their website for Chinese market. Below are a few tips we learned from our experience: