We started our WeChat official account in 2013. At that time, we set up WeChat account to investigate how to integrate WeChat API and Drupal. We even published a blog article, Drupal和微信的结合. Other than that, We didn’t really do much on our WeChat account.
We have been working on our new company website since last year. Just like most other agencies, it always takes forever to finish internal projects. It is the third time to redesign our website. The following are highlights of our new website.
For a B2B company, WeChat should be a channel for promoting their business and engaging with their clients or prospects. Before you promote your business using WeChat, you should have a WeChat marketing strategy as a roadmap.
WeChat is the most popular mobile app in China. Unlike any other IM app, WeChat is an app which can do a lot of things. If you want to communicate with your clients in China, the best communication tool is WeChat.
We mentioned that a website is not only for display but also for selling on the previous article. For a B2B company website, the goal of selling on a website is to get sales leads. With this goal in mind, when we plan the website structure, we should implement a marketing funnel on the whole website structure.
If I have an English website running in the US, and I want to localize my website for the Chinese market. What should I do? This is a real situation our clients ran into over the last few years. We have helped our clients to localize their website for Chinese market. Below are a few tips we learned from our experience: