Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
culture
What is our company culture?
This is the topic I haven’t written before. I think company culture is more about how you act, not how you speak. That’s why I didn't mention it in the past. It takes time to build a company culture, but it is so easy to destroy it.