For a B2B company, WeChat should be a channel for promoting their business and engaging with their clients or prospects. Before you promote your business using WeChat, you should have a WeChat marketing strategy as a roadmap.
When we talk with our clients about a new website, they usually focus on how they want to design their website and what features they would like to have. But before we decide on the design and features, we would recommend our clients do some research. It will lead the client in the right direction when we move into website planning phase.