Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
ux
Don’t forget market research before building your website
When we talk with our clients about a new website, they usually focus on how they want to design their website and what features they would like to have. But before we decide on the design and features, we would recommend our clients do some research. It will lead the client in the right direction when we move into website planning phase.