Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
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How to build a website for Chinese market
The China internet market is different from the rest of the world. When most of internet world uses Google, YouTube, and Twitter, the Chinese internet world has its own rules. Due to internet censorship, most mainstream web services might not work in China.