stephen的博客

The #1 B2B Marketing Mistake That Kills Sales Leads

One HUGE B2B digital marketing mistake to avoid at all costs. 

If you fail to do this…

All your digital marketing efforts will be gone.👇

One of the B2B digital marketing goals is to generate sales leads.

When the leads are generated, the marketing team thinks their job is done. 

Wrong!

There is one last mile they need to finish.

That is…

Make sure those leads are safely passed to the sales team.  

More importantly, the sales team will follow up.

Forget Hard Sells: Build Relationships in B2B

Don’t hard-sell in B2B digital marketing campaigns.

It rarely works. 

The end goal of B2B digital marketing is to generate sales.👇 

But, to achieve the goal, it is crucial to focus on…

How to develop a relationship with potential clients.

Here is why.

No relationship => No trust => No conversation => No deal

B2B potential clients rarely make a purchase, just because they saw online promotion ads.

You always need to have a conversation with them to close the deal. 

End the Stereotype: Marketers Must Meet Customers

The sales team has the BIGGEST stereotype for the B2B marketing team.

The B2B marketing team only knows the market data.

They don’t know the market, aka customers.  
 
B2B Marketing leaders should talk to clients with the sales team frequently.

Why?

You can only know if your marketing messaging is right by talking to clients. 

Yes, you can analyze data to know the answers. 

But there is some information the data can’t tell you, such as…

Why is my marketing messaging not working?

Navigating China's Digital Landscape: Business Licenses as the Compass

How to launch digital marketing campaigns easier in China?

Having a business entity in China will help tremendously.

Why?👇

Unlike in the US, many digital channel promotions and setups in China require Chinese business licenses.  

You will need a business license at least to:

1. Hosting a website in China.
2. Set up a company WeChat account.
3. Use Baidu ads.
4. Sell in the e-commerce marketplace. 

…and more.

Of course, you can always use a third-party business license as a workaround.

Decoding B2B Digital Marketing: Creativity, Data, Systems

B2B digital marketing is

- 10% creativity
- 40% data-driven decisions
- 50% systems

Sadly, most people fail in data-driven decisions and systems.

Agree or disagree?

5 Growth Lessons I learned in 2023

2023 was a tough year for marketing agency space.

Fortunately, our B2B digital marketing business was growing last year.

I don’t think we were just lucky.

Here are 5 things I learned in 2023

Navigating B2B Success: Beyond Shiny Tactics

You don't need shining B2B digital marketing tactics.

Go find your:

- True fans who have the problems you can really solve.
- True value propositions that can really resonate with your fans.
- True offering that your fans can’t refuse.

Shing B2B digital marketing tactics won’t help you get good results.

Truly knowing your fans, value proposition, and offers will get you there…

Even with old-fashioned B2B digital marketing tactics, i.e., SEO and email marketing.

Don’t bark up the wrong tree.

Don't Make This Critical Mistake After Generating B2B Leads

Don't make this B2B digital marketing mistake after generating leads.

This mistake can still fail your campaigns. 

Even you generate many leads. 

We all know one of the primary goals for B2B digital marketing is to generate sales leads.

But there is one more step to do after the leads are generated. 

That is to measure lead quality.

Sure, you can use powerful CRM to score leads.

But there is an easy way to get the best measurement...

“Talk to Your Sales Team!”

Your sales team can tell you how good your leads are.

The #1 B2B Marketing Mistake You Must Avoid at All Costs

One big B2B digital marketing mistake… 

You MUST avoid at all cost.

The sooner you optimizes it, the less damage you will receive…👇

Every B2B company should spend enough resources on self-owned online channels.

There are two self-owned online channels every B2B company must have:

1. Website
2. Email list

Don’t just rely on LinkedIn, Facebook, YouTube, Amazon, etc.

Don’t think you don’t need a website or email list to promote your business online.

The B2B Marketing Mistake That Cripples Business

One big B2B digital marketing mistake… 

You MUST avoid at all cost.

The sooner you optimizes it, the less damage you will receive…👇

Every B2B company should spend enough resources on self-owned online channels.

There are two self-owned online channels every B2B company must have:

1. Website
2. Email list

Don’t just rely on LinkedIn, Facebook, YouTube, Amazon, etc.

Don’t think you don’t need a website or email list to promote your business online.