Surprisingly, some businesses don't know their stage when entering the international[] market.
Want to know which stage your business is in? Here they are…👇
Stage 1: Market Research
Stage 2: Test Market
Stage 3: Build up a small team, usually a small sales team
Stage 4: Expand the team to an entire operation team
Each stage has a different business goal.
Each stage will need a different resource allocation and plan.
The truth about the potential clients from B2B digital campaigns.
Yes, your b2b digital marketing efforts is to find potential clients.
But you, including myself, often forget one thing…
Just like offline potential clients, 95% of these online potential clients are not ready to buy.
Instead of hard-selling solutions, you need to nurture them. Next time, when you start B2B digital marketing campaigns, don’t forget those 95% not-ready-buy potential clients.
Put them in your CRM and nature them all the time.
How can B2B companies use trade shows to boost digital marketing?
It is simple.
Just do this one thing…👇
When you attend a trade show, encourage booth visitors to follow your LinkedIn company page, WeChat company account, or subscribe company newsletter, etc.
It is easier to encourage people offline to sign up for things online.
Because you can see them or talk to them in person.
It is expensive to attend trade shows.
Don’t miss this excellent opportunity to increase online followers or subscribers.
The truth about influencer marketing for B2B products.
Influencer marketing is not worth the effort for most B2B companies.
Why?…👇
B2B customers are very solution-driven and industry-specific.
They usually can do their research.
They don’t need influencers to recommend things.
They want proof that this solution can help them, like case studies or whitepapers.
That explains why content-based marketing works better in B2B marketing, e.g., content marketing, SEO, and PPC.
What are your thoughts on B2B influencer marketing?