Baidu and Google PPC Case Study: How We Increase Website Traffic to Generate Leads

Background

SMA Solar Technology AG is a German solar energy equipment supplier with offices in 18 countries. To improve their brand awareness and online lead generation in Mainland China and Taiwan, SMA decided to use Baidu and Google PPC to promote their websites.

Beginning

At the beginning of the project, the website traffic is not ideal. The below is the traffic data from Jan 2020 to Mar 2020:

• SMA-Simplified Chinese Website

• SMA-Traditional Chinese Website