Stephen Tseng | Created: Sep 20, 2023 Updated: Jul 18, 2024
When I read The B2B Effective Code from The B2B Institue…
One of the key findings aligned with my previous post...👉
“B2B companies should find the balance between branding and lead generation.
Most B2B companies should put more resources into lead generation in short-term planning.
On the flip side, B2B companies should put enough resources into branding in the long-term planning.”
I highly recommend reading The B2B Effective Code.
About The Author
Stephen Tseng
Co-founder of dminorstudio. regularly writes about the intersection of AI, SEO, and B2B growth strategy.