Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
The B2B Effective Code from The B2B Institue
2023/09/20
When I read The B2B Effective Code from The B2B Institue…
One of the key findings aligned with my previous post...👉
“B2B companies should find the balance between branding and lead generation.
Most B2B companies should put more resources into lead generation in short-term planning.
On the flip side, B2B companies should put enough resources into branding in the long-term planning.”
I highly recommend reading The B2B Effective Code.
