Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
Blog
stephen
Beyond Vanity Metrics for B2B Success
2024/04/27
If your perfect B2B digital marketing means:
- A beautiful website,
- Fancy online ads
- Famous influencers
Without tracking conversion, you're winning in reverse.
stephen
The Myth of Quick Wins in B2B Marketing
2024/04/27
So many B2B marketers talk about “quick wins.”
In my opinion, you never win quickly.
You simply keep trying and optimizing.
Winning is a long journey.
You get to love this journey.
stephen
No More Amateur B2B Marketing
2024/04/27
Don't do B2B marketing like an amateur.
Instead, try this:
1. Understand your customers:
- What are the pain points?
- What is the goal?
- What is their business model?
stephen
7 Must-Use B2B Digital Channels in China
2024/03/22
7 effective B2B digital marketing channels in China without wasting your money…👇
1. B2B Website.
It serves as a channel and a central traffic conversion hub.
You need good content, messaging, and a funnel to convert traffic.
stephen
LinkedIn Marketing: It's Not Just About Posting Content
2024/03/22
LinkedIn marketing is not only about posting your content.
The content is just part of the system, but not all.
You need to engage your target audience proactively.👇
Two ways to engage:
1. Through posts or article comments to have a conversation.
