When I read The B2B Effective Code from The B2B Institue…
One of the key findings aligned with my previous post...👉
“B2B companies should find the balance between branding and lead generation.
Most B2B companies should put more resources into lead generation in short-term planning.
On the flip side, B2B companies should put enough resources into branding in the long-term planning.”
I highly recommend reading The B2B Effective Code.
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