The B2B Effective Code from The B2B Institue

When I read The B2B Effective Code from The B2B Institue…

One of the key findings aligned with my previous post...👉

“B2B companies should find the balance between branding and lead generation.

Most B2B companies should put more resources into lead generation in short-term planning.

On the flip side, B2B companies should put enough resources into branding in the long-term planning.”

I highly recommend reading The B2B Effective Code.