Why do you need a China digital marketing strategy to enter the Chinese market?
Why not just use current digital marketing strategies in other markets?
Here are 3 main reasons…👇
1. China has its own internet ego system. For example, Baidu is a major search engine in China, not Google, and Weibo is their social media, not Twitter.
2. China has its own unique user behaviors. For example, Chinese internet users like to do everything in WeChat.
3. China has its internet regulation. For example, you need to have ICP (Internet Content Provider) license to host your website in China.
Duplicating your current digital marketing strategy to China market won’t work very well.
Having a China digital marketing strategy will help businesses to promote their product/service to the right audience in China market.
About The Author
Stephen Tseng
Co-founder of dminorstudio. regularly writes about the intersection of AI, SEO, and B2B growth strategy.