Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
Why Do You Need a China Digital Marketing Strategy to Enter The Chinese Market?
2023/08/15
Why do you need a China digital marketing strategy to enter the Chinese market?
Why not just use current digital marketing strategies in other markets?
Here are 3 main reasons…👇
1. China has its own internet ego system. For example, Baidu is a major search engine in China, not Google, and Weibo is their social media, not Twitter.
2. China has its own unique user behaviors. For example, Chinese internet users like to do everything in WeChat.
3. China has its internet regulation. For example, you need to have ICP (Internet Content Provider) license to host your website in China.
Duplicating your current digital marketing strategy to China market won’t work very well.
Having a China digital marketing strategy will help businesses to promote their product/service to the right audience in China market.
