PERFECT is a NASDAQ-listed leading global SaaS provider. It specializes in Artificial Intelligence (AI) and Augmented Reality (AR) solutions for the beauty and fashion industry.
Due to the global IT strategy, the website is centrally managed from its headquarters in Taiwan, adding complexity to Baidu SEO and PPC optimization efforts. To boost online visibility within Mainland China, PERFECT adopted a strategy involving Baidu SEO and Baidu PPC for online promotion.
Surprisingly, some businesses don't know their stage when entering the international[] market.
Want to know which stage your business is in? Here they are…👇
Stage 1: Market Research
Stage 2: Test Market
Stage 3: Build up a small team, usually a small sales team
Stage 4: Expand the team to an entire operation team
Each stage has a different business goal.
Each stage will need a different resource allocation and plan.
The truth about the potential clients from B2B digital campaigns.
Yes, your b2b digital marketing efforts is to find potential clients.
But you, including myself, often forget one thing…
Just like offline potential clients, 95% of these online potential clients are not ready to buy.
Instead of hard-selling solutions, you need to nurture them. Next time, when you start B2B digital marketing campaigns, don’t forget those 95% not-ready-buy potential clients.
Put them in your CRM and nature them all the time.