Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
The Hard Truth About LinkedIn Networking
Harsh truth here.
Some LinkedIn users only engage with you when seeking new opportunities.
If I don’t have a relationship with them, I am not eager to help them.
Online networking is like offline networking.
It takes time to build a relationship.
So…don’t be active on LinkedIn only when you have needs.
It is too late.
Spend time having a conversation with your contacts regularly.
The best time to network is when you don’t need to network.