Nilfisk 集团总部位于丹麦,在 40 多个国家和地区设有销售公司。Nilfisk 结合强大的分销商网络,在全球 100 多个国家销售产品。力奇的生产设施位于亚洲、欧洲和美洲。
我们与2020年2月开始接手力奇清洁微信公众号,在此之前该公众号每月并没有规律的推送,各项公众号数据也非常的惨淡。
B2B company is always sales-driven.
It easily makes the B2B marketing team just there to support the sales team.
B2B marketing team shouldn’t become a sales support. How…👇🏻
B2B marketing team isn’t a sales support team.
But they need to earn the respect from the sales team.
Here are two things they can do:
1. Provide sales leads to sales team.
2. Show concrete marketing campaign data internally.
It sounds simple.
But, in reality, B2B marketing team is so busy with traditional marketing things…
Like attending trade shows, launching a new website, and printing brochures. Mostly, they easily forget the top goal of the marketing campaigns - sales leads.
So, don't make B2B marketing team cost center.
Focus on becoming a revenue center instead.