Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
Don't Make B2B Marketing Team Cost Center
2023/09/16
B2B company is always sales-driven.
It easily makes the B2B marketing team just there to support the sales team.
B2B marketing team shouldn’t become a sales support. How…👇🏻
B2B marketing team isn’t a sales support team.
But they need to earn the respect from the sales team.
Here are two things they can do:
1. Provide sales leads to sales team.
2. Show concrete marketing campaign data internally.
It sounds simple.
But, in reality, B2B marketing team is so busy with traditional marketing things…
Like attending trade shows, launching a new website, and printing brochures. Mostly, they easily forget the top goal of the marketing campaigns - sales leads.
So, don't make B2B marketing team cost center.
Focus on becoming a revenue center instead.
