Nilfisk 集团总部位于丹麦,在 40 多个国家和地区设有销售公司。Nilfisk 结合强大的分销商网络,在全球 100 多个国家销售产品。力奇的生产设施位于亚洲、欧洲和美洲。
我们与2020年2月开始接手力奇清洁微信公众号,在此之前该公众号每月并没有规律的推送,各项公众号数据也非常的惨淡。
Your price is high…
When you enter the new international market.
What can you do?
There are typically four ways to solve this problem:
1. Lower your price
Pros: You might have more price advantage.
Cons: You will lose margin.
3. Communicate the value of your products to fill the price gap
Pros: You don’t need to lower the price.
Cons: It requires some time to educate potential clients.
2. Find the segment who are not sensitive to the price and has demand for your products.
Pros: You don’t need to lower the price.
Cons: The segment might be competitive with a long sales cycle.
3. Localize your products with a new product line.
Pros: You can have more price advantage and product portfolio flexibility.
Cons: The manufacturing requires much more investment.
There is no perfect solution for this market challenge.
It all depends on the market and your business strategy.