Nilfisk 集团总部位于丹麦,在 40 多个国家和地区设有销售公司。Nilfisk 结合强大的分销商网络,在全球 100 多个国家销售产品。力奇的生产设施位于亚洲、欧洲和美洲。
我们与2020年2月开始接手力奇清洁微信公众号,在此之前该公众号每月并没有规律的推送,各项公众号数据也非常的惨淡。
The truth about influencer marketing for B2B products.
Influencer marketing is not worth the effort for most B2B companies.
Why?…👇
B2B customers are very solution-driven and industry-specific.
They usually can do their research.
They don’t need influencers to recommend things.
They want proof that this solution can help them, like case studies or whitepapers.
That explains why content-based marketing works better in B2B marketing, e.g., content marketing, SEO, and PPC.
What are your thoughts on B2B influencer marketing?