Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
The Overlooked Market Entry Tactic: Brand Partnerships
2023/12/28
One B2B marketing tactic most companies often forget when entering a new international market…
You can use brand and product collaboration partnerships to enter a new international market.
Your company has a unique technology and a well-known brand outside a new international market.
Consider partnering with a local brand in a new international market to utilize your technology in their products.
Yes, just like Intel.
They don’t sell their products to end users.
Computer companies collaborate with Intel by including the Intel brand in their products.
It could be a win-win collaboration.
