Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
Why Sales Teams are Marketing's BFF for B2B Success
2024/01/16
Successful B2B marketing campaigns need strong sales team support.
No exception.
As a marketing leader, you will need a sales team to:👇
1. Provide first-hand customer profile information.
2. Let you know what products or services the customers like and dislike and why.
3. Follow up with leads and provide the feedback.
4. Inform you of the objections from potential customers.
5. Help you identify which value proposition is effective.
The reality is…
The sales team has a closer relationship with customers than the marketing team.
Their first-hand information can help the marketing team understand the customers better.
No good B2B marketing campaigns are without a deep understanding of customers.
So…don’t just work hard in the cubicle.
Go out and talk to your sales team more often.
