Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
Unlocking Success with Baidu PPC: Navigating ICP and Business Licensing for China Growth Strategy
2023/10/11
You can use Baidu PPC even without a business license or ICP in China.
Most people don't know this.
Here are two options and pros/cons…👇
Option 1:
Find a third-party company in China to file an ICP for your China website.
Pro: You can fully customize your website to fit marketing needs.
Con: Your website belongs to another company.
Option 2:
Use the Baidu landing page service, Jimuyu, to build a Baidu PPC landing page.
Pro: You don't need ICP to build a landing page; it is free.
Con: Baidu owns the landing page. And It has only basic features.
No matter which option you choose...
You need to sign a service contract with Baidu through a third-party company.
