Nilfisk 集团总部位于丹麦,在 40 多个国家和地区设有销售公司。Nilfisk 结合强大的分销商网络,在全球 100 多个国家销售产品。力奇的生产设施位于亚洲、欧洲和美洲。
我们与2020年2月开始接手力奇清洁微信公众号,在此之前该公众号每月并没有规律的推送,各项公众号数据也非常的惨淡。
Don’t make this B2B marketing mistake when expanding to new international markets.
When B2B companies consider expanding their business to new international markets…
It is easy to assume the same value proposition and brand message that works in the home market will work in the international market.
It is a dangerous assumption.
The truth is what works in the home market might not work in the new international markets.
It is always better to validate this assumption during the evaluation stage.
The sooner they validate the assumption, the more likely they can successfully enter the market.
So, don’t skip this step.
It can save lots of time and money later.
I can’t tell you how often they need a new value proposition and target audience.