Stephen Tseng
Don’t make this B2B marketing mistake when expanding to new international markets.
When B2B companies consider expanding their business to new international markets…
It is easy to assume the same value proposition and brand message that works in the home market will work in the international market.
It is a dangerous assumption.
The truth is what works in the home market might not work in the new international markets.
It is always better to validate this assumption during the evaluation stage.
The sooner they validate the assumption, the more likely they can successfully enter the market.
So, don’t skip this step.
It can save lots of time and money later.
I can’t tell you how often they need a new value proposition and target audience.
