Digital Marketing in China: Channels and Strategies

Dminorstudio Newsletter

Oct 31st, 2022

Hey,

I hope you and your family are well.

I will be a guest speaker at the University of Houston this week. Of course, the topic will be international marketing, mostly related to China and US market entry through digital marketing.

I am grateful for this opportunity. I also view this opportunity as a chance to summarize my learning in the last 10 years. I always wanted to write down my learning, but I always didn’t have the chance (I know it is just an excuse…🤣)

After this guest lecture, I might start to write blog articles from my lecture content.

If I want to write an article regarding China or US digital marketing, may I kindly ask what topics you would like to read?

Please reply to this email and let me know. Even one sentence would be helpful.🙏

Thanks in advance.

👨‍💻 My Pick for Digital Marketing

• The Top Goals of Marketing Leaders in 2023 — Most of my clients are marketing leaders in their companies. This article helps me understand their goals from a macro perspective.
• The Top Challenges Marketing Leaders Expect to Face in 2023— After understanding their goals, I also need to understand their challenge. This article summarized their finding, based on the answers from 500+ marketing executives.

🧙‍♂️ My Pick for China Digital Marketing

• Digital Marketing in China: Channels and Strategies — I came across this one-year-old article. I found the content still applies to the current situation. It is also written in a well-structured way.
• What is WeChat? Intro to WeChat Marketing for Business — It is a one-year-old article from Hootsuite. (another one… I know) If you are not familiar with WeChat, this is a good read. If you are familiar, you still can learn something from this article.

🔧 Cool Stuff

• Calyptus Screen Cleaner Spray — My computer and phone screens get dirty all the time. This spray makes my life easier. Plus, it is made domestically.

❤️ My Favorite Thing

• Video Speed Controller (Chrome Extension) — If you watch educational videos all the time, this is a useful tool. By increasing video speed, you can save some time.

📚 What I Have Been Watching

• Derry Girls — it is probably the most hilarious show I have watched this year. It reminds me of the old movie “The Fully Monty,” but it is a teen and family version. Rotten Tomatoes rating 99% sounds about right to me.

Thanks for reading, be grateful, and Happy Halloween🎃.

Stephen Tseng