Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
Digital Marketing in China: Channels and Strategies
Dminorstudio Newsletter
Oct 31st, 2022
Hey,
I hope you and your family are well.
I will be a guest speaker at the University of Houston this week. Of course, the topic will be international marketing, mostly related to China and US market entry through digital marketing.
I am grateful for this opportunity. I also view this opportunity as a chance to summarize my learning in the last 10 years. I always wanted to write down my learning, but I always didn’t have the chance (I know it is just an excuse…🤣)
After this guest lecture, I might start to write blog articles from my lecture content.
If I want to write an article regarding China or US digital marketing, may I kindly ask what topics you would like to read?
Please reply to this email and let me know. Even one sentence would be helpful.🙏
Thanks in advance.
👨💻 My Pick for Digital Marketing
- The Top Goals of Marketing Leaders in 2023 — Most of my clients are marketing leaders in their companies. This article helps me understand their goals from a macro perspective.
- The Top Challenges Marketing Leaders Expect to Face in 2023— After understanding their goals, I also need to understand their challenge. This article summarized their finding, based on the answers from 500+ marketing executives.
🧙♂️ My Pick for China Digital Marketing
- Digital Marketing in China: Channels and Strategies — I came across this one-year-old article. I found the content still applies to the current situation. It is also written in a well-structured way.
- What is WeChat? Intro to WeChat Marketing for Business — It is a one-year-old article from Hootsuite. (another one… I know) If you are not familiar with WeChat, this is a good read. If you are familiar, you still can learn something from this article.
🔧 Cool Stuff
- Calyptus Screen Cleaner Spray — My computer and phone screens get dirty all the time. This spray makes my life easier. Plus, it is made domestically.
❤️ My Favorite Thing
- Video Speed Controller (Chrome Extension) — If you watch educational videos all the time, this is a useful tool. By increasing video speed, you can save some time.
📚 What I Have Been Watching
- Derry Girls — it is probably the most hilarious show I have watched this year. It reminds me of the old movie “The Fully Monty,” but it is a teen and family version. Rotten Tomatoes rating 99% sounds about right to me.
Thanks for reading, be grateful, and Happy Halloween🎃.
Stephen Tseng