Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
5 Ways Digital Habits in China Are Unlike Anywhere Else
2024/03/01
5 reasons why user behaviors in China are different.
1. Rarely use text messages or email in daily life
What do they use instead of text messages and email?
Answer: WeChat
2. Use Alipay and WeChat Pay mainly to pay online/offline.
I was in Shanghai last year.
I didn’t spend any of the cash I brought.
99% of the transactions were done through WeChat Pay.
3. One app rules all.
Yes, you can do many things on WeChat
Text messages, sending files, social network, voice/video calls, e-commerce, short-form videos, webinars….and more.
4. Convenience first
People value convenience more than other things.
WeChat is an example.
5. Mix personal and professional life
People use Facebook for friends and LinkedIn for business in the US.
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