Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
The #1 B2B Marketing Mistake That Kills Sales Leads
2024/02/23
One HUGE B2B digital marketing mistake to avoid at all costs.
If you fail to do this…
All your digital marketing efforts will be gone.👇
One of the B2B digital marketing goals is to generate sales leads.
When the leads are generated, the marketing team thinks their job is done.
Wrong!
There is one last mile they need to finish.
That is…
Make sure those leads are safely passed to the sales team.
More importantly, the sales team will follow up.
You will be surprised how often the leads are like no man’s land.
They are sitting in the system without being followed up.
Don’t make this mistake.
Take action to ensure the sales team receives your leads and follow up.
