Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
Blog
stephen
Your secret simple guide for B2B website marketing strategy
2020/08/27
The fundamental question is why they need to have a strategy for their website. The answer is to *avoid wasting money on website design, development, and website marketing.
stephen
Case Study: How WeChat Marketing Increases B2B Brand Awareness in China
2020/06/20
Nilfisk offers an extensive range of premium cleaning products and a trusted aftermarket offering to the professional market.
Their main product lines are floorcare equipment, vacuum cleaners, and high pressure washers, and a wide range of domestic vacuum cleaners and high pressure washers to consumers worldwide.
stephen
How to recession-proof your B2B digital marketing
2020/05/14
The whole world is affected by COVID-19. Many businesses are impacted. Most people are saying a recession is coming. In my opinion, the recession is happening now. The real question is not how we prepare for the recession but how we survive or even grow our business during these uncertain times.
stephen
How to make a simple B2B marketing strategy for your company WeChat
2019/05/01
For a B2B company, WeChat should be a channel for promoting their business and engaging with their clients or prospects. Before you promote your business using WeChat, you should have a WeChat marketing strategy as a roadmap.
stephen
How to use WeChat CRM to grow B2B sales in China
2018/06/02
WeChat is the most popular mobile app in China. Unlike any other IM app, WeChat is an app which can do a lot of things. If you want to communicate with your clients in China, the best communication tool is WeChat.
