Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
Blog
stephen
How to promote your B2B website in China
2018/04/07
The Internet world in China is different from the rest of the world. When a B2B company wants to promote its business in China, they need to choose the right channels.
stephen
How to build a B2B website marketing funnel
2018/02/28
We mentioned that a website is not only for display but also for selling on the previous article. For a B2B company website, the goal of selling on a website is to get sales leads. With this goal in mind, when we plan the website structure, we should implement a marketing funnel on the whole website structure.
stephen
How to localize your Drupal website for Chinese market
2017/08/31
If I have an English website running in the US, and I want to localize my website for the Chinese market. What should I do? This is a real situation our clients ran into over the last few years. We have helped our clients to localize their website for Chinese market. Below are a few tips we learned from our experience:
stephen
Don’t forget market research before building your website
2017/08/03
When we talk with our clients about a new website, they usually focus on how they want to design their website and what features they would like to have. But before we decide on the design and features, we would recommend our clients do some research. It will lead the client in the right direction when we move into website planning phase.
stephen
14 things a better B2B Drupal website should have
2017/04/28
We have helped many of our B2B (Business to Business) clients deign and develop websites. Most of the websites were built via Drupal. We summarize our learning about what a better B2B company website is.
