Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
Blog
stephen
99% of B2B Strategies Fail the Long Game
2023/12/28
99% of B2B digital marketing strategy I see doesn’t do enough:
* Playing a long game
* Collecting market feedback and data
* Talking to customers
Too much quick win.
Not enough strategic play.
stephen
The Overlooked Market Entry Tactic: Brand Partnerships
2023/12/28
One B2B marketing tactic most companies often forget when entering a new international market…
You can use brand and product collaboration partnerships to enter a new international market.
stephen
Expanding Your Horizons: When B2B Digital Marketing Makes Sense
2023/11/29
I don’t think every B2B company needs digital marketing.
If you are in the niche industry and only targeting several accounts…
The truth is you probably don’t need any B2B digital marketing campaigns.
You just need a company website.
stephen
From One-to-One to One-to-Many: Optimizing Sales and Marketing Follow-Ups
2023/11/29
Sales is all about follow-up.
Not only sales but marketing is also the process of follow-up.
They are just in different forms.
Sales is a one-to-one follow-up.
Marketing is one-to-many follow-up.
stephen
Entering New Markets: To Cut or Not to Cut Prices?
2023/11/29
Your price is high…
When you enter the new international market.
What can you do?
There are typically four ways to solve this problem:
1. Lower your price
