Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
Why No Competitors Invest in B2B Digital Marketing
2023/09/28
Why is no one doing digital marketing in this industry?
It happens more often in niche B2B industries.
It could be one of the three reasons…👇
1. Offline marketing can still be effective.
2. The industry is small. Every company knows each other offline.
3. Companies heavily rely on a sales-driven approach. And it is doing well.
All of them sound reasonable.
Here is the other side of the truth.
When no one invests in digital marketing in your industry, the cost is actually low.
It has a lower risk to run a digital marketing pilot program for your company.
You might be amazed by the results simply because no one is doing it.
