Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
Forget Unique Visitors: Why Page Views Win in B2B Niches
2024/03/02
Stop chasing the highest unique visitor number on your data report.
It doesn't work in the B2B niche market.
Why?…👇
If your target market is a niche, you should focus on page views rather than unique visitors on your traffic data.
In other words, you should focus on returning users on your traffic data.
Here is the reason…
If your market is a niche segment, it usually means the number of your target audience is relatively small and very specific.
Keeping chasing higher unique visitor traffic will result in hitting a traffic plateau very soon without increasing conversion.
Instead, focusing on making your potential customers stay longer and return to your website will help the conversion rate.
