Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
One Thing Every B2B Digital Marketing Campaign Should Track
2023/09/19
The truth about tracking B2B digital marketing campaigns.
There are so many vital data we need to track.
Ultimately, there is only data we can’t miss. Here is the one…👇🏻
The only data we can’t miss is …
"Conversion" aka "sales leads"
I know…you might think it is obvious.
You will be surprised how many times B2B marketing teams forgot to track conversion for their digital marketing campaigns.
Without understanding your conversion rate, other metrics like UV or PV become less meaningful.
