Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
casestudy
10X Weekly Leads: Baidu SEO & PPC Success for SaaS AI and AR Company
PERFECT is a NASDAQ-listed leading global SaaS provider. It specializes in Artificial Intelligence (AI) and Augmented Reality (AR) solutions for the beauty and fashion industry.
Due to the global IT strategy, the website is centrally managed from its headquarters in Taiwan, adding complexity to Baidu SEO and PPC optimization efforts. To boost online visibility within Mainland China, PERFECT adopted a strategy involving Baidu SEO and Baidu PPC for online promotion.