Baidu SEO Case Study: 5X Organic Traffic Increase within 7 Months for a B2B China Website

Stephen Tseng

Overview

International B2B manufacturing company.
Built up a whole new website in China.
SEO for Baidu search engine
It took 7 months to see the results.

SEO audit report

We audited the website and issued an SEO audit report. In addition, we provided the solutions to fix the issues.

seo audit.png

Keyword research

According to the industry and website content, we finished the keyword research to identify SEO keywords.

keyword research.png

Navigation Bar Optimization

Make sure the menu bar has the right keywords.

Before SEO

before nav bar seo.png

After SEO

after nav bar seo.png

Sitemap Optimization

There is no sitemap page before SEO. So we developed a new sitemap page to improve SEO.

seo sitemap.png

Optimize 404 page

We added keywords and put links on the 404 page to improve SEO.

Before SEO

before seo 404.png

After SEO

after seo 404.png

Optimize on-page SEO

We added internal links to the website pages, according to the keyword research.

on-page seo.png

Off-site SEO

We added company information and links to yellow page websites.

off-site seo.png

2. We added a link to the third-party company recruiting websites

backlink seo.png

Results

The website went live in December 2017 with a new domain and content.

Compared to the first-month organic traffic, the eighth-month traffic increased by 500%.

The only traffic-down month was February, due to Chinese New Year.

About The Author

Dan Hu

Stephen Tseng

Co-founder of dminrostudio

Subscribe to Our Newsletter

We will deliver China-related web design, web development, and digital marketing information or tips every month.

Stephen Tseng

Stephen Tseng

Repetition Feels Safe. Iteration Drives Real Progress — Why B2B SEO in China Must Evolve

In the world of digital marketing—especially in SEO—many companies stick to what feels familiar: selecting keywords, publishing blog posts, building backlinks, and waiting for rankings to rise. This approach might have worked in the early days of search engine marketing. But as algorithms evolve and user behavior becomes more nuanced, mere repetition no longer produces real growth.

Continue reading →

Stephen Tseng

Stephen Tseng

The Winning Secrets of Top B2B Marketers: 12 SEO-Driven Strategies for Overseas Growth

In the global B2B marketing arena, the true winners not only know how to “buy traffic” but have also mastered the core ability to “create continuous traffic through SEO.” How do they do it? Dminorstudio, combining industry best practices and core SEO technologies, has summarized 12 winning secrets to help Chinese companies truly build a sustainable, scalable B2B traffic entry point.

Continue reading →

Stephen Tseng

Stephen Tseng

12 Essential Features a B2B Website Must Have for Marketing Conversion

In today's digital marketing-centered world, a high - performance B2B website is more than just a "face" for your business. It's a key platform for getting customers, improving conversions, and building brand trust. For Chinese enterprises aiming for overseas market expansion, having an international website optimized in SEO, content, design, and functionality is a game - changer.

Continue reading →