Baidu SEO Case Study: 5X Organic Traffic Increase within 7 Months for a B2B China Website

Overview

1. International B2B manufacturing company.
2. Built up a whole new website in China.
3. SEO for Baidu search engine
4. It took 7 months to see the results.

SEO audit report

We audited the website and issued an SEO audit report. In addition, we provided the solutions to fix the issues.

Keyword research

According to the industry and website content, we finished the keyword research to identify SEO keywords.

Navigation Bar Optimization

Make sure the menu bar has the right keywords.

• Before SEO

• After SEO

Sitemap Optimization

There is no sitemap page before SEO. So we developed a new sitemap page to improve SEO.

Optimize 404 page

We added keywords and put links on the 404 page to improve SEO.

• Before SEO

• After SEO

Optimize on-page SEO

We added internal links to the website pages, according to the keyword research.

Off-site SEO

1. We added company information and links to yellow page websites.

2. We added a link to the third-party company recruiting websites

Results

The website went live in December 2017 with a new domain and content.

Compared to the first-month organic traffic, the eighth-month traffic increased by 500%.

The only traffic-down month was February, due to Chinese New Year.