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When planning B2B marketing campaigns that involve China—whether you're targeting Chinese businesses or working with Chinese service providers—timing is everything. One of the most overlooked, yet critical, factors is how China's national holidays impact productivity, communication, and campaign success .
In today's increasingly globalized world, marketing challenges are becoming more complex, especially for cross-border B2B marketing. Uncertainty is almost a constant that businesses must face . Whether itis almost a constant that businesses must face. Whether it's policy changes, economic fluctuations, or unexpected global events
In the fiercely competitive B2B market, lead conversion rate is a vital business success metric. It reflects marketing effectiveness and directly impacts company revenue. This article explores B2B average conversion rate data and industry benchmarks, and offers practical suggestions to boost conversion rates.