Outstanding Marketing Approaches Aren't as Valuable as You Imagine: Rethinking B2B Marketing
In today's fiercely competitive B2B marketing landscape, companies often chase the newest, flashiest methods in hopes of achieving rapid success.
How Baidu SEO Unlocks the Golden Gateway to a 1.3 Billion User Market for Western Businesses
While global companies focus on Google's 2 billion monthly active users, an often-overlooked fact is that Baidu responds to more than 6 billion search requests daily, with 15% coming from users with clear needs for international brands and cross-border services.
How Western Businesses Can Leverage Baidu PPC Ads for Success in China
As global businesses look to expand into China, one of the most significant challenges they face is understanding the intricacies of China’s digital landscape, particularly when it comes to online advertising.
Transform Your Business Strategy: Leveraging WeChat for B2B Growth in China
WeChat isn't just an app; it's a lifestyle in China.
According to Statista, WeChat has 1.3 billion monthly active users in 2024.
It is equal to about 80 percent of China’s total population.
Can Google Detect AI Content?
It is summertime.
During the summer, I dedicate more time to reviewing my business, improving operations, and adjusting my next 6-month plan.
Why?
Two reasons.
How I Use AI at Work
Hey,
Finally, the summer is coming.
Now it is time to have more outdoor activities.
My Observation During China Trip
Hope you and your family are doing well.
I came back from my China trip earlier this month.
As usual, I tried my best to meet my teammates, clients, partners, and friends there.
Baidu SEO Case Study: Chinese Market Growth
During my Thanksgiving weekend, I was reviewing this year and last year.
I remembered last year I thought everything should go back to normal at the end of 2021 at the latest. It looks like I am wrong.
There are still uncertainties from this pandemic. I guess this pandemic might affect us at least for another one or two years.
Digital Marketing in China: Channels and Strategies
I will be a guest speaker at the University of Houston this week. Of course, the topic will be international marketing, mostly related to China and US market entry through digital marketing.
2024 LinkedIn Demographics
Hey,
Hope you and your family are doing well.
March has been my travel month for the last two years.
Economic Downturn Fuels Chinese Business Growth Abroad
My recent observation and experience in the Chinese market:
More B2B Chinese companies have been targeting overseas markets since 2023.
Why?
7 Customer-Centric Steps to Upgrade Your B2B Solution
7 Steps to make your B2B solution offer better:
Finding Clients in China's Targeted Growth Industries
One more learning during my recent China trip:
Many cities in China invest considerable resources to attract domestic and foreign businesses to their areas.
They usually focus on certain industries, e.g., healthcare.
No More Amateur B2B Marketing
Don't do B2B marketing like an amateur.
Instead, try this:
The Myth of Quick Wins in B2B Marketing
So many B2B marketers talk about “quick wins.”
LinkedIn Marketing: It's Not Just About Posting Content
LinkedIn marketing is not only about posting your content.
The content is just part of the system, but not all.
You need to engage your target audience proactively.👇
B2B Value Proposition Validation for Global Entry
Don’t make this B2B marketing mistake when expanding to new international markets.
When B2B companies consider expanding their business to new international markets…
7 Must-Use B2B Digital Channels in China
7 effective B2B digital marketing channels in China without wasting your money…👇
Maximize Your Reach: Leveraging WeChat for Marketing in China
Try this when you chat with any potential customers in China on social media platforms.👇
When you engage with potential customers in China on any social media platforms outside China…
Forget Unique Visitors: Why Page Views Win in B2B Niches
Stop chasing the highest unique visitor number on your data report.
It doesn't work in the B2B niche market.
Why?…👇
The Art and Science of Following Up in Business
Sales is all about follow-up.
Not just sales, marketing is also the process of follow-up.
They are just in different forms.
Navigating the Maze of Greater China's Fragmented Internet Ecosystem
8 out of 10 marketing leaders probably don’t know this.
Are you one of them?
5 Ways Digital Habits in China Are Unlike Anywhere Else
5 reasons why user behaviors in China are different.
1. Rarely use text messages or email in daily life
What do they use instead of text messages and email?
Think Global, Act Local: Optimizing Your China Digital Marketing Strategy
8 out of 10 marketing leaders probably don’t know this.
Are you one of them?
People might think the Greater China (Mainland China, Taiwan, Macau, Hong Kong) areas have the same internet landscape.