Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
One HUGE B2B digital marketing mistake to avoid at all costs.
If you fail to do this…
All your digital marketing efforts will be gone.👇
One of the B2B digital marketing goals is to generate sales leads.
Don’t hard-sell in B2B digital marketing campaigns.
It rarely works.
The end goal of B2B digital marketing is to generate sales.👇
But, to achieve the goal, it is crucial to focus on…
How to develop a relationship with potential clients.
Here is why.
The sales team has the BIGGEST stereotype for the B2B marketing team.
The B2B marketing team only knows the market data.
They don’t know the market, aka customers.
B2B Marketing leaders should talk to clients with the sales team frequently.
How to launch digital marketing campaigns easier in China?
Having a business entity in China will help tremendously.
Unlike in the US, many digital channel promotions and setups in China require Chinese business licenses.
B2B digital marketing is
- 10% creativity
- 40% data-driven decisions
- 50% systems
Sadly, most people fail in data-driven decisions and systems.
Agree or disagree?