Blog

Stephen Tseng
Stephen Tseng

B2B Growth Secret: Average Lead Conversion Rate and Industry Benchmarks

In the fiercely competitive B2B market, lead conversion rate is a vital business success metric. It reflects marketing effectiveness and directly impacts company revenue. This article explores B2B average conversion rate data and industry benchmarks, and offers practical suggestions to boost conversion rates.

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Stephen Tseng
Stephen Tseng

Paid Search in China: A Must - Read Guide for Overseas Brands

In China, the dominant player in paid search is Baidu. For overseas companies planning to enter or expand in the Chinese market, mastering how Chinese - language paid search works is key to reaching potential customers, boosting brand visibility, and gaining new business.

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Stephen Tseng
Stephen Tseng

12 Essential Features a B2B Website Must Have for Marketing Conversion

In today's digital marketing-centered world, a high - performance B2B website is more than just a "face" for your business. It's a key platform for getting customers, improving conversions, and building brand trust. For Chinese enterprises aiming for overseas market expansion, having an international website optimized in SEO, content, design, and functionality is a game - changer.

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Stephen Tseng
Stephen Tseng

Don't Let Uncertainty Paralyze Your Marketing Strategy

In today's increasingly globalized world, marketing challenges are becoming more complex, especially for cross-border B2B marketing. Uncertainty is almost a constant that businesses must face . Whether itis almost a constant that businesses must face. Whether it's policy changes, economic fluctuations, or unexpected global events

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Stephen Tseng
Stephen Tseng

3 Chinese Holidays That Can Make or Break Your B2B Marketing Strategy

When planning B2B marketing campaigns that involve China—whether you're targeting Chinese businesses or working with Chinese service providers—timing is everything. One of the most overlooked, yet critical, factors is how China's national holidays impact productivity, communication, and campaign success .

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Stephen Tseng
Stephen Tseng

B2B Growth Secret: Average Lead Conversion Rate and Industry Benchmarks

In the fiercely competitive B2B market, lead conversion rate is a vital business success metric. It reflects marketing effectiveness and directly impacts company revenue. This article explores B2B average conversion rate data and industry benchmarks, and offers practical suggestions to boost conversion rates.

Continue reading →

Stephen Tseng
Stephen Tseng

Why Western B2B SaaS Companies Struggle in China?

In this article, we explore why many Western B2B SaaS companies fail to gain traction in China. From cultural expectations to search engine visibility, we break down the real reasons—and show how localized SEO and digital marketing services can help you win.

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Stephen Tseng
Stephen Tseng

Top 10 Marketing Trends in China 2025: How to Win with Professional SEO Services

As China's digital landscape continues to evolve, 2025 is shaping up to be a pivotal year filled with both opportunities and challenges. At Dminorstudio, we specialize in SEO optimization and digital marketing services. In this article, we highlight the latest marketing trends in China and show how professional SEO strategies can help your business improve website rankings and capture new growth.

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Stephen Tseng
Stephen Tseng

China's Digital Habits Inspiring Global Innovation: Redefining Global Trends

China's approach to technology and digital consumption is reshaping industries around the world. This article explores how these habits drive innovation, influence global markets, and offer valuable insights for businesses and tech enthusiasts worldwide.

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Stephen Tseng
Stephen Tseng

ROI vs. VOI: Smart Marketers Look Beyond the Numbers to Drive Long-Term Brand Value

In today's fast-paced digital world, Return on Investment (ROI) has become ahas become a go-to metric for evaluating marketing performance. Whether launching a paid ad campaign or optimizing a website, most businesses are quick to ask: “How much did we spend, and how much did we get back?”

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Stephen Tseng
Stephen Tseng

Outstanding Marketing Approaches Aren't as Valuable as You Imagine: Rethinking B2B Marketing

In today's fiercely competitive B2B marketing landscape, companies often chase the newest, flashiest methods in hopes of achieving rapid success.

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Stephen Tseng
Stephen Tseng

How Baidu SEO Unlocks the Golden Gateway to a 1.3 Billion User Market for Western Businesses

While global companies focus on Google's 2 billion monthly active users, an often-overlooked fact is that Baidu responds to more than 6 billion search requests daily, with 15% coming from users with clear needs for international brands and cross-border services.

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Stephen Tseng
Stephen Tseng

How Western Businesses Can Leverage Baidu PPC Ads for Success in China

As global businesses look to expand into China, one of the most significant challenges they face is understanding the intricacies of China’s digital landscape, particularly when it comes to online advertising.

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Stephen Tseng
Stephen Tseng

Transform Your Business Strategy: Leveraging WeChat for B2B Growth in China

WeChat isn't just an app; it's a lifestyle in China.
According to Statista, WeChat has 1.3 billion monthly active users in 2024.
It is equal to about 80 percent of China’s total population.

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Stephen Tseng
Stephen Tseng

Can Google Detect AI Content?

It is summertime.

During the summer, I dedicate more time to reviewing my business, improving operations, and adjusting my next 6-month plan.

Why?

Two reasons.

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Stephen Tseng
Stephen Tseng

2024 LinkedIn Demographics

Hey,
Hope you and your family are doing well.
March has been my travel month for the last two years.

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Stephen Tseng
Stephen Tseng

Baidu SEO Case Study: Chinese Market Growth

During my Thanksgiving weekend, I was reviewing this year and last year.

I remembered last year I thought everything should go back to normal at the end of 2021 at the latest. It looks like I am wrong.

There are still uncertainties from this pandemic. I guess this pandemic might affect us at least for another one or two years.

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Stephen Tseng
Stephen Tseng

Digital Marketing in China: Channels and Strategies

I will be a guest speaker at the University of Houston this week. Of course, the topic will be international marketing, mostly related to China and US market entry through digital marketing.

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Stephen Tseng
Stephen Tseng

How I Use AI at Work

Hey,

Finally, the summer is coming.

Now it is time to have more outdoor activities.

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Stephen Tseng
Stephen Tseng

My Observation During China Trip

Hope you and your family are doing well.

I came back from my China trip earlier this month.

As usual, I tried my best to meet my teammates, clients, partners, and friends there.

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Stephen Tseng
Stephen Tseng

7 Customer-Centric Steps to Upgrade Your B2B Solution

7 Steps to make your B2B solution offer better:

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Stephen Tseng
Stephen Tseng

Economic Downturn Fuels Chinese Business Growth Abroad

My recent observation and experience in the Chinese market:

More B2B Chinese companies have been targeting overseas markets since 2023.

Why?

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Stephen Tseng
Stephen Tseng

Finding Clients in China's Targeted Growth Industries

One more learning during my recent China trip:

Many cities in China invest considerable resources to attract domestic and foreign businesses to their areas.

They usually focus on certain industries, e.g., healthcare.

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Stephen Tseng
Stephen Tseng

Beyond Vanity Metrics for B2B Success

If your perfect B2B digital marketing means:

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Stephen Tseng
Stephen Tseng

No More Amateur B2B Marketing

Don't do B2B marketing like an amateur.

Instead, try this:

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