Can Google Detect AI Content?
It is summertime.
During the summer, I dedicate more time to reviewing my business, improving operations, and adjusting my next 6-month plan.
Why?
Two reasons.
2024 LinkedIn Demographics
Hey,
Hope you and your family are doing well.
March has been my travel month for the last two years.
How I Use AI at Work
Hey,
Finally, the summer is coming.
Now it is time to have more outdoor activities.
Digital Marketing in China: Channels and Strategies
I will be a guest speaker at the University of Houston this week. Of course, the topic will be international marketing, mostly related to China and US market entry through digital marketing.
My Observation During China Trip
Hope you and your family are doing well.
I came back from my China trip earlier this month.
As usual, I tried my best to meet my teammates, clients, partners, and friends there.
Baidu SEO Case Study: Chinese Market Growth
During my Thanksgiving weekend, I was reviewing this year and last year.
I remembered last year I thought everything should go back to normal at the end of 2021 at the latest. It looks like I am wrong.
There are still uncertainties from this pandemic. I guess this pandemic might affect us at least for another one or two years.
7 Customer-Centric Steps to Upgrade Your B2B Solution
7 Steps to make your B2B solution offer better:
Finding Clients in China's Targeted Growth Industries
One more learning during my recent China trip:
Many cities in China invest considerable resources to attract domestic and foreign businesses to their areas.
They usually focus on certain industries, e.g., healthcare.
Economic Downturn Fuels Chinese Business Growth Abroad
My recent observation and experience in the Chinese market:
More B2B Chinese companies have been targeting overseas markets since 2023.
Why?
The Myth of Quick Wins in B2B Marketing
So many B2B marketers talk about “quick wins.”
No More Amateur B2B Marketing
Don't do B2B marketing like an amateur.
Instead, try this:
Beyond Vanity Metrics for B2B Success
If your perfect B2B digital marketing means:
7 Must-Use B2B Digital Channels in China
7 effective B2B digital marketing channels in China without wasting your money…👇
B2B Value Proposition Validation for Global Entry
Don’t make this B2B marketing mistake when expanding to new international markets.
When B2B companies consider expanding their business to new international markets…
LinkedIn Marketing: It's Not Just About Posting Content
LinkedIn marketing is not only about posting your content.
The content is just part of the system, but not all.
You need to engage your target audience proactively.👇
Maximize Your Reach: Leveraging WeChat for Marketing in China
Try this when you chat with any potential customers in China on social media platforms.👇
When you engage with potential customers in China on any social media platforms outside China…
Forget Unique Visitors: Why Page Views Win in B2B Niches
Stop chasing the highest unique visitor number on your data report.
It doesn't work in the B2B niche market.
Why?…👇
The Art and Science of Following Up in Business
Sales is all about follow-up.
Not just sales, marketing is also the process of follow-up.
They are just in different forms.
Navigating the Maze of Greater China's Fragmented Internet Ecosystem
8 out of 10 marketing leaders probably don’t know this.
Are you one of them?
5 Ways Digital Habits in China Are Unlike Anywhere Else
5 reasons why user behaviors in China are different.
1. Rarely use text messages or email in daily life
What do they use instead of text messages and email?
Think Global, Act Local: Optimizing Your China Digital Marketing Strategy
8 out of 10 marketing leaders probably don’t know this.
Are you one of them?
People might think the Greater China (Mainland China, Taiwan, Macau, Hong Kong) areas have the same internet landscape.
LinkedIn Marketing: It's About Conversations, Not Just Content
LinkedIn marketing is not just about posting your content.
The content is just part of the system, but not all.
You need to engage your target audience proactively.👇
The #1 B2B Marketing Mistake That Kills Sales Leads
One HUGE B2B digital marketing mistake to avoid at all costs.
If you fail to do this…
All your digital marketing efforts will be gone.👇
Forget Hard Sells: Build Relationships in B2B
Don’t hard-sell in B2B digital marketing campaigns.
It rarely works.
The end goal of B2B digital marketing is to generate sales.👇
End the Stereotype: Marketers Must Meet Customers
The sales team has the BIGGEST stereotype for the B2B marketing team.
The B2B marketing team only knows the market data.
They don’t know the market, aka customers.