Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
Blog
stephen
Unlock China's Digital Market: 5 Winning Steps from Western Brands
2024/07/13
In today’s issue:
- The Simple but Effective Guide to China Digital Marketing Strategy
- Simplify to Succeed: Why Less is More in B2B Marketing Strategies
- A One-Size-Fits-All Social Media Strategy
- And more….
stephen
7 Digital Marketing Challenges for Global Expansion
2024/06/27
In today’s issue:
- 7 digital marketing challenges for Chinese B2B companies to go overseas
- How B2B Marketers Can Leverage Emotional Marketing
- Brutal truth about networking
- And more….
stephen
Digital Marketing in China: Channels and Strategies
2024/06/08
I will be a guest speaker at the University of Houston this week. Of course, the topic will be international marketing, mostly related to China and US market entry through digital marketing.
stephen
Baidu SEO Case Study: Chinese Market Growth
2024/06/08
During my Thanksgiving weekend, I was reviewing this year and last year.
I remembered last year I thought everything should go back to normal at the end of 2021 at the latest. It looks like I am wrong.
There are still uncertainties from this pandemic. I guess this pandemic might affect us at least for another one or two years.
stephen
How I Use AI at Work
2024/06/08
Now it is time to have more outdoor activities.
In the last 12 months, I have often been asked, “Are you integrating AI tools into your work?”
The answer is, “Of course!”
