Does your business have constant sales leads in China?
Over 80% of the western marketers worried about the sales leads pipeline in the Chinese market. In the China market, constant B2B marketing in China lead generation under regulation is the most important thing. If you want to make lead generation in the Chinese market more constant, you'd better mix the different ways of lead generation. Lead generation can include branding, advertising, social media, digital marketing, and Baidu SEO.
Do you want to expand your business in China?
Because the Chinese buyer types are different from western consumer types, finding the right marketing agency for your company is a good way to expand your business in China. Being a company owner, you want predictable B2B marketing in China sales leads in your Chinese marketing pipeline. If there are no steady sales leads in your pipeline, your sales revenue will be up and down all the time.
I want to do business in China, but the market and regulations are so different.
The right agency experienced in B2B marketing in China can help you do business in China. Since the market and the regulations are very different, a good agency understands that you want your company to have a painless intro to the Chinese market.
I want to test the water in the Chinese market, but I don’t know how.
While you understand the Chinese market includes Hong Kong and mainland China, the client types are quite different. Your B2B marketing in China strategy should cover different Chinese target audiences, digital strategy, and advertising.
Why you need China digital marketing!
Chinese B2B buyers prioritize relationships, trust networks, and local credibility over direct marketing approaches. Traditional Western sales tactics often fail. Working with specialists in B2B marketing in China who understand these cultural nuances is essential for consistent lead generation. Without this targeted approach, your sales pipeline will suffer unpredictable fluctuations, resulting in inconsistent revenue from this relationship-driven market.
China operates within a unique digital landscape where Google, Facebook, and Twitter are replaced by Baidu, WeChat, and Xiaohongshu. This separate ecosystem requires specialized B2B marketing in China knowledge to navigate effectively. Without a China-focused digital strategy, your business will struggle to generate consistent leads, resulting in unpredictable revenue patterns and missed opportunities in this massive market.
China enforces strict internet regulations including the Great Firewall and ICP licensing requirements. Businesses need specialized expertise to navigate this complex environment, particularly for B2B marketing in China . Without proper compliance and localized digital strategies, your lead generation efforts will falter, resulting in inconsistent sales performance and missed opportunities in this challenging but potentially lucrative market.
China's digital economy revolves around WeChat Pay and Alipay rather than Western payment systems. Businesses need specialized expertise to integrate these platforms effectively into B2B marketing in China . Without proper implementation of these local payment solutions, your conversion rates will suffer, creating barriers in your sales pipeline and resulting in inconsistent revenue from this valuable market.
Chinese internet users have distinct online behaviors, relying heavily on social recommendations, KOLs, and platform-specific engagement. Western marketing approaches often fail. Working with specialists who understand B2B marketing in China user behavior patterns is essential for consistent lead generation. Without this cultural alignment, your marketing efforts will yield unpredictable results and inconsistent revenue streams in this valuable market.
Here's the challenge!
In 2020, there are more than 1.4 billion people in China and more than 989 million people are internet users. The B2B marketing in China is a must. Marketers of western brands often wonder which one they could choose to start from?
For example, compare to the market outside China, Chinese people are more likely to engage local key opinion leaders (KOLs) or influencers. Those are sales channels that you can do advertising. Key opinion leader plays an important role in Chinese people's day-to-day life.
Moreover, the Chinese market is huge, each region is considered a small country. Your audience may come from the different geographical areas. If you just translate your brand content without localization, you won't have a long, engaging relationship. Last but not least, brand reputation is the key.
The buyer’s journey is likely to be influenced by peers’ recommendations of the brand. When a Chinese client referred by a friend or family to a product or to the online content on social media, he or she is possibly going to purchase the product or engage the content.
You probably wonder if your company can use Facebook as a sales channel, where you can generate more leads. The answer is no. Facebook has been banned by the Chinese government for a long time. Try to think this way, your Chinese consumers are getting messages from Facebook, instead, WeChat! So, there is a way, WeChat marketing.
As Chinese people rely even more on the internet, traditional advertising is changing as digital or influencer marketing. Many B2B buyers are trying to find more infor-mation they can get on websites. Your company’s B2B digital marketing in China plan is better to be proactive, not reactive.
Besides, Google-based SEO may not be helpful because Baidu is the dominant search engine in China. Baidu has more than 80% of the search engine market share. It’s so important to understand not just what keywords your clients used to search but also where your clients do their research.
A successful B2B digital marketing in China is a must in China!
Being a b2b business owner in China, we know you have a lot of firewalls you need to break down. You need to set up a successful strategy to get Baidu search engine’s attention.
You may need to build up a meaningful connection to the young Chinese gener-ation and also maintain good brand impressions to resonate with the older Chi-nese generation.
Being a brand marketing leader, we know you have a lot to do. You need to plan a trade show, host seminars, and plan channel promotions.
You want to be successful in B2B digital marketing in China.
Here's the solution!
With our digital marketing in China solution, We are here to help you.
Our Services:
In respect of your b2b digital marketing in China strategy, we help you to build up marketing-driven websites, b2b websites SEO, generate high-quality leads, blog content, email marketing, and more.
WeChat Marketing
Social media marketing is part of the b2b digital marketing. There are 3.96 billion people active social media users. Especially in China, WeChat is the largest social network. Basically, Chinese people use WeChat every day and WeChat combines with online payment tools, online marketplace, taxi service, and more. We develop the backend of your official account with more functions, and with those functions, you can easily outreach your target audience. A lot of b2b companies try to reach their potential customers by social media marketing, however, social media are sometimes distractible. We create more steps such as social media content, digital content, blog content, blog posts, and email marketing to optimize it.
Website for China
The biggest firewall you would encounter could be the Internet Content Publishing License(ICP) but is could also be a benefit, if you set up your website at .CN domain suffix. Baidu search engine ranks .CN domain suffix higher than .COM in its search results. Therefore, we strongly suggest that you place your website in China and use China’s country code. A Chinese website should be Baidu-marketable. We combine your digital marketing in China plan with WeChat sharing features and Chinese SEO features.
Moreover, we focus on differentiating traditional Chinese and simplified Chinese content marketing. Traditional Chinese characters are used mainly in Hong Kong, Taiwan, and other overseas Chinese communities. Simplified Chinese characters are used most in Mainland China, Singapore, and Malaysia. A good Chinese B2B website should be designed to catch any Chinese audiences no matter they are used to sim-plified Chinese or traditional Chinese. Your target consumers can quickly find your solutions and contact you easily on the websites.
We build up a website with high-security open source technology. The site is always updatable. The technology will have a low risk to be abandoned.
Baidu SEO (Search Engine Optimization)
Baidu favors the websites in China and will push the search results in .CN higher than other websites outside of China. We help you tackle all the hurdles and break all the firewalls to support your B2B marketing in China strategy. We help you obtain an ICP Commercial License and generate more high-quality lead to boost your revenue. We optimize the Chinese contents for your Chi-nese B2B website and make it engaging and informative to both Traditional and Simplified Chinese. The landing page could have as high as a 23% conversion rate. With inbound marketing expertise, we make those pages stand out for visitors. We help you do both the B2B marketing in China digital marketing and the Baidu SEO.
Baidu SEM (Search Engine Marketing)
We have a number of Baidu marketing and advertising experts can help you connect your business to Chinese clients. Baidu SEM or Baidu PPC(pay-per-click) is another useful tactic which can get your business pop-up. In comparison to Google Ads, Baidu SEM is quite different. We help you set up the account, streamline the monitoring process, and generate more revenue within your B2B marketing in China campaigns. You will have a worry-free China B2B website and focus on your daily business.
LinkedIn Lead Generation
We have a number of successful cases using LinkedIn to generate high-quality leads. The Chinese buyers will easily find your business on LinkedIn. We help you use the most of LinkedIn to outreach your clients and connect more Chinese audiences, enhancing your B2B marketing in China ROI.
