Does your business have constant sales leads?
Are these sales leads steady?
Over 80% of the marketing department and business owners worried about the sales leads pipeline. If there are no steady sales leads in your pipeline, your sales revenue will be up and down all the time.
Being a business owner, you don’t want this to happen. You want predictable sales leads in your pipeline.
Does your sales team always ask you to generate
more qualified sales leads?
If there are no qualified sales leads for your sales team, your sales team will complain or even challenge you all the time. Not enough high-quality sales leads could also lead your business still.
How do you want to generate more high-quality leads?
How do you want to improve your b2b customer experiences?
Digital Marketing is essential for the business today. Business to business (B2B) Digital Marketing strategy offers guidance and insights to the b2b companies. The b2b marketers who apply their marketing tactics to their digital marketing strategies could improve the customer experience and make a big bang for the buck.
Is your website SEO friendly?
Making a website SEO friendly means that Google and other search engines can crawl each page on the website efficiently, interpret the content effectively, and index it in their database. (Oct 12, 2020 linchpinSEO.com) Your sales team needs this as a powerful tool to reach out to the customers.
Being a marketing leader in your company, you want your sales team to trust and respect you.Bringing your sales team sales leads constantly via digital marketing is the best way to achieve it.A good b2b digital marketing strategy can help you generate more sales leads and bring more profit.You want to bring more revenue to your business and make your business long-term profitable.
Here's the challenge!
Compare the traditional buying process with the buying process the B2B buyers are focusing on today, it's a big change! The buyer's journey is more like doing a Google Search to find solutions to their problems rather than waiting to be found.
Traditionally, throughout the planning process, the marketing team is usually responsible for filling up the sales funnel with leads. The sales team, they are responsible for reaching out to those leads and moving them down the funnel, and conducting a sale.
As we rely even more on the internet, traditional sales are changing as digital sales. Many b2b customers are trying to find more information they can get on websites. Your b2b digital marketing strategy is better to be proactive, not reactive.
- According to a Forrester report, B2B buyers overwhelmingly prefer to research, and increasingly buy, products and services via a self-service website.
- The biggest challenge B2B marketer faces in regards to lead generation is generating high-quality leads (61%). (B2B Lead Generation Trends)
- 77% of the online webinars are focusing on lead generation.
- 44% of B2B marketing teams have generated leads via LinkedIn, whereas only 39% have generated leads through Facebook and just 30% through Twitter. (ReachForce)
Being a b2b business owner, we know you have a lot on your plates. You may need to close deals, manage the daily business operation, maintain public relations, and protect your rights.
Being a marketing leader, we know you have a lot to do. You need to plan a trade show, host seminars, plan channel promotions.
You want to see more sales leads and make sure your website carries email marketing, inbound marketing, b2b content marketing, and digital marketing tactics, etc.
Here's the solution!
With our digital marketing solution, We are here to help you.
Our Services:
In respect of your b2b digital marketing strategy, we help you to build up marketing-driven websites, b2b websites SEO, generate high-quality leads, blog content, email marketing, and more.
LinkedIn lead generation
Our LinkedIn lead generation service will have direct introductions to prospects for you and your sales team to follow up. You will never worry about your sales pipeline again.
We help B2B companies generate leads through LinkedIn Lead Generation
1. In 2017, it has been reported that 80% of B2B social media leads stem from LinkedIn (Ironpaper, 2017)
2. 50% of LinkedIn users say they are more likely to buy from a company they interact with on LinkedIn. (Ironpaper, 2017)
3. 65% of B2B companies have acquired a customer through LinkedIn paid ads. (HubSpot, 2018)
4. LinkedIn is 277% more effective in leads generation than Facebook. (HubSpot, 2018)
Marketing-driven web design and development
A website should be marketable. In respect of your digital marketing plan, we build in social media sharing features and SEO features on the websites. A B2B website should be designed to catch any sales leads at the target market. The target audience can quickly find your solutions and contact you easily on the websites.
We mainly focus on B2B companies' web design and development. We know the difference between B2B websites and B2C websites. We help our clients planning, design, development, maintenance, and even content update. We take everything about websites. We make our website's back-end easy to use. Our clients don't need to have the technical background to use.
We build up a website with high-security open source technology. The site is always updatable. The technology will have a low risk to be abandoned.
Search engine optimization (SEO)
The product, solution, and application page are the most important contents for the websites. A website should be engaging and informative. The landing page could have as high as a 23% conversion rate. It demonstrates the problem your product can solve. Unfortunately, according to HubSpot, only 17% of companies use landing page A/B tests to improve conversion rate.
With inbound marketing expertise, we make those pages stand out for visitors. We help you do both the b2b digital marketing strategy and the website's SEO.
1. Having a video on your site’s landing pages increases your chance of showing up on Google’s first page by more than 50%. (99Frims, 2021)
2. Professional SEO efforts are requested by almost 30% of all customers (Advanced Web Ranking, 2017)
3. 49% of users say they use Google to discover or find a new item or product. (Think with Google, 2019)
Search Engine Marketing (SEM)
Align with your b2b marketing strategies, we help you do the websites SEM, including pay per click advertising. By incorporating SEO and content marketing strategies in your inbound marketing plan, the SEM can help you increase your webpage's visibility and rankings.
1. 81% of people search online for a product or service. (Global Web Index, 2020)
2. According to the SEM stats, 63% of the users will likely click on a paid search ad on Google. (99Firms, 2021)
3. Google is still the market leader on desktop search, 75.49%. Bing and Baidu have more than a 10% market share each.
B2B content marketing
About 50% of companies see producing content consistently as a top content marketing challenge. (LinkedIn, 2015) We help you create the marketing content align with your digital marketing strategy and sales strategy.
1. 84% of companies use paid distribution channels (like Instagram, LinkedIn, Facebook, YouTube, and more) for content marketing and digital marketing purposes. (Content Marketing Institute, 2019)
2. 1 in 3 B2B digital marketing professionals say finding new hires who are trained in content marketing is more challenging than ever (Content Marketing Institute, 2014)
3. 53% of companies have small or one-person content teams serving their entire b2b organizations. (Content Marketing Institute, 2018)
4. The top 2 technologies B2B organizations use to assist with content marketing are analytics tools (86%) and email marketing software (85%). (Content Marketing Institute, 2019)
Social Media Marketing
Social media marketing is part of the b2b digital marketing strategy. There are 3.96 billion people active social media users. We develop the backend of your official account with more functions, and with those functions, you can easily outreach your target audience. A lot of b2b companies try to reach their potential customers by social media marketing, however, social media are sometimes distractable. We create more steps such as social media content, digital content, blog content, blog posts, and email marketing to optimize it.
1. 96% of B2B companies plan to use video in their content marketing over the next year. (Social Media Today)
2. Mobile drives or influences an average of more than 40% of revenue in leading B2B organizations. (Google, 2017)
3. We create a complete solution, building a customer management system, focusing on user profile
