Paid Ads vs. Organic Traffic on Baidu
Currently, there are two types of Baidu and Google search ranking, PPC (Pay-Per-Click) ads and organic traffic ranking
PPC ads on Baidu can get you in front of buyers quickly. But costs are high, traffic disappears the moment your budget runs out, and ad blockers filter them out for a growing share of users.
Organic rankings on Baidu are harder to build, but much more durable. A page that earns a top position holds it. Chinese users trust organic results more than ads, which means higher-quality clicks and better conversion rates.
Improving the experience of browsing the website
Baidu's algorithm rewards websites that keep visitors engaged. A slow page or a confusing layout pushes your bounce rate up, and Baidu notices.
Development teams often build sites for functionality and overlook the experience. On Baidu, that's a ranking problem. We audit and improve both: the technical structure of your site and the experience your Chinese visitors actually have when they land on it.
Let your target customers find you
Information flows differently in China. A buyer in Shenzhen might be searching for exactly what you sell, but if your content isn't optimized for how Chinese buyers search on Baidu, they'll never find you.
That's the gap SEO fills. Accurate, well-targeted traffic converts far better than broad, unqualified traffic. We focus on getting you in front of the people who are already looking for a supplier like you.
Our SEO Process
①SEO Audit
We review your site's Chinese content, titles, meta tags, keywords, internal links, URL structure, sitemap, robots.txt, and load speed, specifically for how Baidu crawls and indexes.
②Competitor Analysis
We identify who's ranking on Baidu in your category, what keywords they're targeting, and what content is earning them top positions in the Chinese market
③Keywford Research
Chinese search behavior is different from English. We build your keyword list based on how buyers in China actually phrase their searches, adjust by search volume, and update regularly as trends shift
④On-site SEO
We optimize your Chinese-language pages from the ground up: navigation structure, on-page content, keyword integration, internal linking, and conversion flow, all aligned with Baidu's ranking signals
⑤Off-site SEO
We build authority through Chinese-language backlinks, PR placements on local media, and external content. We track performance and adjust based on what's actually moving your rankings
⑥Performance Tracking
Monthly reports cover your Baidu rankings, organic traffic, and what's improving. You always know where you stand
