Long-term advantage of search engine ranking
Currently, there are two types of Baidu and Google search ranking, PPC (Pay-Per-Click) ads and organic traffic ranking
PPC (Pay-Per-Click) Ads - high cost; once stopped, the traffic will drop dramatically, and paid promotion ads will be blocked by some browsers or adblockers.
Organic traffic ranking - stable traffic and ranking; will not be easily replaced in a short time; be able to remain in a high ranking; thus having a higher level of customer confidence.
Improving the experience of browsing the website
While building the website, developers often focus on technology development and tend to neglect the usability and user-friendliness of the website. The browsing experience is also a very important indicator in the process of SEO optimization, because the lower the bounce rate, the higher the quality of the website’s contents, and the more the conversion to be made.
Search engine optimization is highly important to both Baidu and Google. The basic SEO process of Baidu and Google are similar essentially and the optimization plan will only be adjusted due to the differences in contents and regions.
Let your target customers find you
Due to information asymmetry, it is often the case that you are waiting eagerly for clients while clients have hard time finding reliable suppliers. SEO would be a good solution. The more accurate the traffic, the higher the rate of conversion.
Our SEO Process
①SEO Audit
audit covering title, abstract, keyword, internal link, contents, broken link, URL, sitemap, robots.txt, website speed
②Competitor Analysis
analysis including competitors’ rankings, keywords, and high-ranking contents
③Keywford Research
organizing keyword list based on customers’ needs, optimizing suitable keywords selected according to the overall keyword ranking, arranging contents by the keyword popularity, making the regular adjustment in line with the keyword popularity on the internet
④On-site SEO
keyword analysis, competitor analysis, navigation bar optimization, on-page SEO, on-page keyword optimization, content optimization, user experience, and conversion optimization
⑤Off-site SEO
making external links, PR articles and backlink; off-site content analysis; performance tracking; PR articles analysis optimization
⑥Performance Tracking
monthly tracking results, making the monthly report and optimizing constantly
