When a company is considering to enter the Chinese Market and setup the corporate website, you must know the following UI&UX differences to the West!
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"One of the most distinctive online habits among Chinese consumers is the tendency to prefer instant messaging (IM) over e-mail. For instance, 87 percent of Chinese digital consumers use the Internet for IM, compared with only 53 percent for e-mail."— BCG report “China’s Digital Generations 2.0