When a company is considering to enter the Chinese Market and setup the corporate website, you must know the following UI&UX differences to the West!
"One of the most distinctive online habits among Chinese consumers is the tendency to prefer instant messaging (IM) over e-mail. For instance, 87 percent of Chinese digital consumers use the Internet for IM, compared with only 53 percent for e-mail."— BCG report “China’s Digital Generations 2.0
Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
If you operate a Chinese-based business or sell to China, you now face a critical decision: Should I host my website in China? In China, website hosting is a frequently asked question that is often met with rumors, inaccuracies, and misrepresentations.
SMA Solar Technology AG is a German solar energy equipment supplier with offices in 18 countries. To improve their brand awareness and online lead generation in Mainland China and Taiwan, SMA decided to use Baidu and Google PPC to promote their websites.