Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
Don't Make This Critical Mistake After Generating B2B Leads
Don't make this B2B digital marketing mistake after generating leads.
This mistake can still fail your campaigns.
Even you generate many leads.
We all know one of the primary goals for B2B digital marketing is to generate sales leads.
But there is one more step to do after the leads are generated.
That is to measure lead quality.
Sure, you can use powerful CRM to score leads.
But there is an easy way to get the best measurement...
“Talk to Your Sales Team!”
Your sales team can tell you how good your leads are.
Plus, they can tell you accurate potential customer profiles and behavior.
It can help you optimize your digital marketing strategy tremendously.
Digital marketing is not just a quantity game but a quality game.
If you can’t win the quality game first, it doesn’t matter to win the number game.