Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
7 Digital Marketing Challenges for Global Expansion
2024/06/27
Dminorstudio Newsletter
June 27th, 2024
Hey, it’s Stephen.
Two things about the newsletter I wanted to share with you:
- I changed my email service provider.
If you saw my email from a different domain name or sender, that is normal during the initial transition.
Feel free to reply to this newsletter if you have any questions or concerns.
- I have added a new section, Deep Dive, since this issue.
In Deep Dive, I wrote down my thoughts on a specific topic.
Scroll down. You will see it.
Hope you will enjoy it.
In today’s issue:
- 7 digital marketing challenges for Chinese B2B companies to go overseas
- How B2B Marketers Can Leverage Emotional Marketing
- Brutal truth about networking
- And more….
⭐ My Daily Post
- My Daily Post — I share my thoughts and learning on LinkedIn at 8:00 am (NY time) every Monday, Wednesday, and Friday, except for US holidays.
Here are the top 3 popular posts this month (I reposted on my website):
- Brutal truth about networking
- The No.1 metal hack I use in life
- 5 timeless B2B Digital marketing tactics that still outperform trends
You can also check my previous posts here on my website.
📖 Deep Dive - 7 digital marketing challenges for Chinese B2B companies to go overseas
I saw those challenges repeatedly when I worked with Chinese B2B companies.
If your business can help them solve those challenges, you might find new growth opportunities.
Top 7 digital marketing challenges for Chinese B2B companies to go overseas.
- Don’t understand the internet ecosystem outside China
Most Chinese B2B companies are unfamiliar with the internet environment outside China’s firewall.
- Not familiar with business communication channels
In China, most business online communication happens on WeChat.
People might use email, text messages, different messaging apps, video apps, and more outside China.
- Not get used to more fragmented online channels
In China, B2B companies just need to focus on fewer digital marketing channels, e.g., WeChat, Baidu, or Weibo.
Outside China, there are many more channels to consider, e.g., Google, LinkedIn, Facebook, and Twitter.
- Different user behaviors
In China, users value convenience more and mix personal & professional life online.
People might value privacy more outside China and separate personal life from professional life online.
- Current product/service positioning is not working
What works in China might not work outside China.
They might need to have a new value proposition and target audience.
- Have too much data to analyze
The internet has more transparency outside China.
This means that there is much more data from the internet to analyze.
- Don’t understand online tools/systems outside of China
Due to China’s unique internet environment, online tools may only work within the country’s internet ecosystem.
When Chinese companies go overseas, they need to relearn the new tools and systems that work outside China.
🧙♂️ My Picks
- How B2B Marketers Can Leverage Emotional Marketing — B2B marketing is usually very problem-solution-driven. We often forget how emotions affect our decision-making.
- How B2B Marketing Leaders Can Better Measure Success — Marketing is all about ROI now. If we can’t measure it, we probably shouldn’t do it.
- What Are B2B Audience Personas — B2B sales is usually orgizational selling. You need to deal with more than one person to close the deal. Having audience personas for different roles will help develop the right message and campaign.
📚 What I Have Watched
- Hacks — It is probably the best comedy TV show I have watched this year so far. It is also very inspiring. The show explores an intergenerational friendship and mentorship between a legendary comedian and a young comedian writer, which is a unique and compelling narrative
Before you go: Here are 2 ways I can help
- B2B Digital Marketing Solution — We help B2B companies grow business through proven B2B digital marketing approaches.
- China B2B Digital Marketing Solution — We use China-specific digital marketing approaches to help B2B companies grow in China market.
Thanks for reading, be cool🧊, and enjoy hot summer☀️!
Stephen Tseng
