How to Develop a China Digital Marketing Strategy to Enter China


Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy. 

Baidu and Google PPC Case Study: How We Increase Website Traffic to Generate Leads


SMA Solar Technology AG is a German solar energy equipment supplier with offices in 18 countries. To improve their brand awareness and online lead generation in Mainland China and Taiwan, SMA decided to use Baidu and Google PPC to promote their websites.

Your secret simple guide for B2B website marketing strategy


The fundamental question is why they need to have a strategy for their website. The answer is to *avoid wasting money on website design, development, and website marketing.


Case Study: How WeChat Marketing Increases B2B Brand Awareness in China


Nilfisk offers an extensive range of premium cleaning products and a trusted aftermarket offering to the professional market.

Their main product lines are floorcare equipment, vacuum cleaners, and high pressure washers, and a wide range of domestic vacuum cleaners and high pressure washers to consumers worldwide.

How to recession-proof your B2B digital marketing


The whole world is affected by COVID-19. Many businesses are impacted. Most people are saying a recession is coming. In my opinion, the recession is happening now. The real question is not how we prepare for the recession but how we survive or even grow our business during these uncertain times.