The fundamental question is why they need to have a strategy for their website. The answer is to *avoid wasting money on website design, development, and website marketing.
Nilfisk offers an extensive range of premium cleaning products and a trusted aftermarket offering to the professional market.
Their main product lines are floorcare equipment, vacuum cleaners, and high pressure washers, and a wide range of domestic vacuum cleaners and high pressure washers to consumers worldwide.
For a B2B company, WeChat should be a channel for promoting their business and engaging with their clients or prospects. Before you promote your business using WeChat, you should have a WeChat marketing strategy as a roadmap.
When we work with our clients outside or inside China, we always discuss how to market their websites. The clients will ask us to name top 1 social media they should use. In the last two years, WeChat is always on our top 1 list. There are a lot of articles explaining what WeChat is. I won’t explain the details here. In a nutshell, WeChat is equal to Facebook + twitter + Instagram + WhatsApp.
We started our WeChat official account in 2013. At that time, we set up WeChat account to investigate how to integrate WeChat API and Drupal. We even published a blog article, Drupal和微信的结合. Other than that, We didn’t really do much on our WeChat account.