WeChat is the most popular mobile app in China. Unlike any other IM app, WeChat is an app which can do a lot of things. If you want to communicate with your clients in China, the best communication tool is WeChat.
When we work with our clients outside or inside China, we always discuss how to market their websites. The clients will ask us to name top 1 social media they should use. In the last two years, WeChat is always on our top 1 list. There are a lot of articles explaining what WeChat is. I won’t explain the details here. In a nutshell, WeChat is equal to Facebook + twitter + Instagram + WhatsApp.
We started our WeChat official account in 2013. At that time, we set up WeChat account to investigate how to integrate WeChat API and Drupal. We even published a blog article, Drupal和微信的结合. Other than that, We didn’t really do much on our WeChat account.