SMA Solar Technology AG is a German solar energy equipment supplier with offices in 18 countries. To improve their brand awareness and online lead generation in Mainland China and Taiwan, SMA decided to use Baidu and Google PPC to promote their websites.
If I have an English website running in the US, and I want to localize my website for the Chinese market. What should I do? This is a real situation our clients ran into over the last few years. We have helped our clients to localize their website for Chinese market. Below are a few tips we learned from our experience:
We mentioned how to build a website for Chinese market in the previous article. We will emphasize the cloud service provider on this article.
The China internet market is different from the rest of the world. When most of internet world uses Google, YouTube, and Twitter, the Chinese internet world has its own rules. Due to internet censorship, most mainstream web services might not work in China.