SMA Solar Technology AG is a German solar energy equipment supplier with offices in 18 countries. To improve their brand awareness and online lead generation in Mainland China and Taiwan, SMA decided to use Baidu and Google PPC to promote their websites.
Nilfisk offers an extensive range of premium cleaning products and a trusted aftermarket offering to the professional market.
Their main product lines are floorcare equipment, vacuum cleaners, and high pressure washers, and a wide range of domestic vacuum cleaners and high pressure washers to consumers worldwide.
For a B2B company, WeChat should be a channel for promoting their business and engaging with their clients or prospects. Before you promote your business using WeChat, you should have a WeChat marketing strategy as a roadmap.
When we work with our clients outside or inside China, we always discuss how to market their websites. The clients will ask us to name top 1 social media they should use. In the last two years, WeChat is always on our top 1 list. There are a lot of articles explaining what WeChat is. I won’t explain the details here. In a nutshell, WeChat is equal to Facebook + twitter + Instagram + WhatsApp.
We started our WeChat official account in 2013. At that time, we set up WeChat account to investigate how to integrate WeChat API and Drupal. We even published a blog article, Drupal和微信的结合. Other than that, We didn’t really do much on our WeChat account.